CARTEL BREAKER
Double Dry Hopped IPA

The beer cartel, which was drawn up by the Swiss Brewers' Association, came into force in 1935. It regulated, among other things, the allocation of territory, the standardisation of products (types of beer, ingredients, original wort, containers, labels, etc.), ancillary services to publicans, wholesale and retail prices, collective advertising and the restriction of individual advertising. In this way, effective competition was eliminated and the cartel members were given a monopoly pension.

The cartel ended when one member unilaterally terminated the Convention in 1988, after previous years of violations of the agreements. Following the withdrawal of two large breweries, the Convention expired at the end of 1991.

The changed market conditions led to two opposing developments: On the one hand, there was a boom in the establishment of new small breweries, but on the other hand there was also a concentration among the established former cartel members.

With our Cartel Breaker we claim to stand for independence, freedom and quality.

CARTEL BREAKER – hoppy, outstanding | Alc. 6.5 %